Purple Cow

Chairing the Pacific Social Media Conference in Singapore and Hong Kong. reminded me of Seth Godin and his now famous book - Purple Cow.

Purple Cow is all about being remarkable. You won’t be noticed if you’re not. 

Many brands want to be noticed, and talked about on social media,. but aren’t willing to pay it’s currency - topicality, uniqueness and relevance. 

They are okay with being ordinary, average, mundane - not spirited, remarkable or out there with the best. Small wonder that in many cases the only people who ‘like’ their content are the people who created it in the first place! 

Purple Cow has big lessons for marketers, businesses and social media protagonists. If the things you do aren’t remarkable,  it’s unlikely that the results of your campaigns will be either.